About

ABOUT LOCAL ENTREPRENEURS & ARTISTS

Emma Palova in her writing studion in Lowell, Michigan.
Emma Palova in her writing studio in Lowell, Michigan.

Emma Palova biography

Emma Palova, born in former Czechoslovakia, is a novelist, short story writer, screenwriter and a journalist.
She started her career as a journalist in Montreal, Canada and wrote for Czechoslovak Newsweek and Prague Reporter. She also taught English as a second language for Francophones and Somali, as well as for Russians in her homeland, in Montreal and in Lowell, MI. She received bachelor’s degree from University of Brno.
She started writing an eclectic collection of short stories “Glass Flowers” during her studies of creative and journalistic writing in Montreal. That collection continues to grow to this day.
She has developed her own literary style influenced by Earnest Hemmingway, Gabriel Garcia Marquez, Tennessee Williams, poet Stanley Kunitz and playwright, former Czech president Vaclav Havel.
The highlights of her journalism career include syndication of feature stories by the Associated Press. She helped develop a successful series “Behind the Scenes” about business and non-profit individuals making a difference in the community for J-Ad Graphics. She nurtured photography skills to excellence. Her story about a 13 year-old Belding boy, who delivered his sister in the bathroom, was featured on the David Letterman show.
Palova has written a novel “Fire on Water” inspired by her communist experience. The novel presents a colorful tapestry of characters who struggle under the yoke of communism.
She has written a screenplay “Riddleyville Clowns” set in a small Midwest town about the assassination on liberal presidential candidates
Currently, she is working on a memoir about the family immigration saga spanning three generations titled “Greenwich Meridian, where East meets West.”

“I consider my memoir to be my PhD. in matters of life,” she said.

She has received several awards for community reporting covering issues such as mental health and veteran affairs.
Palova has successfully parlayed journalism into fiction creating signature literary fusion. Among her interests are travel, cooking, gardening and teaching.

List of works:

Journalism highlights:
Belding boy delivers sister, Ionia Sentinel-Standard
Czech Citizen seeks parole, return to his country, Ionia Sentinel-Standard
Otisco Township recalls supervisor of 20 years, sustained coverage, Ionia Sentinel-Standard

Belding apple farmer, Ionia Sentinel-Standard

Massage Therapy, Allegan County News

Provence, Farmer’s Advance

Series:
Behind the Scenes, J-Ad Graphics
Farmland Preservation, J-Ad Graphics
Newspapers around the world, J-Ad Graphics
Political and economical column, Czechoslovak Newsweek

Fiction:
Glass Flowers, living short story collection
Fire on Water, novel
Riddleyville Clowns, screenplay

Work in progress:
Greenwich Meridian, where East meets West
Seven Days with Emma, non-fiction
Hometown News, novel
Boot camp for novice journalists, reference

 

Meet local entrepreneurs, owners of Frozen Creek Floral & Farm

Paul Geer with Ruth Smiley on Frozen Creek Farm.
Paul Geer with Ruth Smiley on Frozen Creek Farm.

Belmont couple preserves unforgettable memories on family farm

Sitting comfortably in their rustic floral design shop immersed in the scents of dried flowers, Paul Geer and Ruth Smiley talk about their love for flowers. The ancient family cat Mr. BC looks over Paul’s shoulder cautiously, while eight months old pup Bailey sniffs around restlessly checking out the guest.

The Frozen Creek Florals enterprise is located on a 25-acre farm including the stucco farmhouse, barns and greenhouses. The farm is the oldest farm in Cannon Township, Michigan according to the local historical society, and it was settled by the Rood family somewhere between 1800s and 1836. It is surrounded by giant maple, walnut, apple and pine trees. The home is full of country, Victorian, southwest and contemporary arrangements adorned by wreaths and swags, along with bunches of dried herbs, everlasting flowers and blends of potpourri.

The farmland contains many rocks and boulders as it was formed from a slow curve in the river. The glaciers from Canada pushed the boulders down and after a natural freeze thaw, the rocks precipitated out of the river, explained Paul, a geologist turned florist. That is where the name for the farm comes from, from the frozen Bear Creek.

The wall behind Paul and Ruth is decorated with a dried herb wreath and a pinned up note that says: “The entrepreneur always searches for change, responds to it and exploits it as an opportunity…..” Pete Drucker.

The couple has come a long way since Paul, who grew up on a farm in West Virginia, started peddling flowers to the ladies club at the church, and hauling manure.
“That’s how my business budded,” Paul laughed, no pun intended.

Later, Paul discovered that if he brought flowers to girls in high school, he’d get lucky.

“And in university I got even luckier,” Paul said.

During his service as a captain in the army, Paul sold flowers at local markets on weekend passes.

The boom for bouquets and home decor came in the late 1970s as Paul was going to new art shows and flea markets around Michigan. As soon as he got out of the army, Paul established Frozen Creek Florals in 1978. He sold flowers on the arts and crafts circuits around the state.

Paul saw an opportunity when freeze dry flowers were big in the mid 1980s. He purchased freezing machines from Northstar, a company based in Minnesota. Together with 20 other business people, Paul formed the International Freeze Dry Floral Association in 1987, and became its president.

The expectations were high at $7 per frozen dried flower, but the hyperbole didn’t come true. And today less than 50 manufacturers of frozen dried flowers remain in the county, according to Paul.

“We’re the only ones left in Michigan,” he said. “I stayed home-based since I wasn’t set up for mass production.”

But, the beautiful preserved bouquets mounted in glass cases that brides and their entourages will cherish forever come at a price.

“It’s a pretty energy consumptive process,” said Paul.

As Paul led the way to the barn that houses his four freeze drying machines, he talked about the lengthy complex process of preserving a beautiful wedding or life celebration bouquet.

First, in order to preserve a bouquet in its original beauty, it has to come in to the farm as soon as possible after the wedding. Here, Ruth disassembles the bouquet into individual flowers that our frozen solid as soon as the machine gets full. Under temperatures minus -60 to -70, the flowers are frozen without going through a liquid stage. This process is called sublimination during which gas turns into ice crystals in a funnel below the machine.

“What we get in is what comes out,” said Paul.

The drying time is approximately three months since the machine holds all sorts of different flowers; from the easiest to dry roses to the most difficult orchids and other wax flowers. Paul prefers to air on the side of caution so he makes sure that all the flowers are dried before he opens the machine. It costs $500 to $600 per cycle on the machine. In summer time, Paul runs two to three machines at once.

“Every keepsake I have to treat as it is my keepsake,” he said.

One cylinder-like machine can hold up to 75 wedding bouquets. After freeze drying, the flowers are coated with a chemical solution so they do not shatter. The coating in 15 to 18 gallon batches is done within a day. Paul has a U.S. patent on the rubber solution. Then, Ruth re-assembles the bouquet to its original beauty and mounts it inside a conservation acrylic dome. Paul calls it, “the fresh flower mentality.”

“If you want the perpetuity of the flowers, the bouquet needs to be enclosed,” Paul said. “The dome is a UV inhibitor much like the ones used in museums.”

The price for freeze drying depending on the size of the bouquet ranges from $150 to $185, and for the acrylic cases from $90 to $400.

“A big cascading bouquet with different heights is going to cost more than a smaller bouquet,” said Ruth.

As we enter Ruth’s “Keepsake Room” with displayed conservation domes on the walls, I step back in awe. I could not believe what I saw.

“This is incredible.”

Immortal bouquets sealed in domes, that protect them from moisture, seemed to breathe life.

“We do as much post event business for weddings, as for funerals,” said Ruth. “We call them life celebrations.”

Regardless the labeling, when standing in the “Keepsake Room” it is hard to tell a preserved wedding bouquet from a casket spray. Both equally bring back beloved memories that only a flower can capture in her petals, in her delicate structure and bold character accentuated by unique combinations of colors.

Ruth pointed an outstanding piece from Katie Bush’s  2012 June wedding . The blue and purple bouquet was re-assembled after freeze drying and coating, and placed in a 16 by 20 inch oval black frame with an acrylic dome.

The very much alive bouquet consisted of lavender stock, purple lisianthus, dendrobium orchids, blue delphinium, and peacock feathers.

So how did this fairytale Geer-Smiley enterprise with love for flowers come into existence?

Long before the Internet, when Ruth worked for Bridal Affair, a store by Woodland Mall, she filled out a profile in the dating magazine at the store.

Well, lucky enough Paul answered the dating challenge with five different personalities, as he calls it.

“Ruth answered four of them,” said Paul. “I had a friend statistician, and he said dating is a game of numbers.”

After they met at Jose Babuska now the Rio Grande, Paul had delivered a dozen roses to Ruth at the Roger’s Department store.

“That cheap bastard for being a florist,” said Ruth when she got the roses.

Next thing, he brought her in person three foot tall walking stick roses.

“Now, I got him trained,” laughed Ruth.

They got married on a yacht in Jamaica in 1990. Paul had the dock lined with 2,000 roses from a farm in Jamaica.

So, the marriage solidified the enterprising business, and Paul in 1991 bought the current farm. But before that, Ruth worked for him as an employee and started getting her own custom orders.

EDIT

4 THOUGHTS ON “ABOUT LOCAL ENTREPRENEURS & ARTISTS”

LEAVE A REPLY

EW This WordPress.com site is about Emma’s Writings.

 

 

or add another page.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: